How Extending Compassion Goes a Long Way in Retaining Talent in Agencies
Competition for top talent is fierce, and the investments you make in training these employees to advocate for your brand are significant. That's why retaining high-value talent is crucial, now more so...
View ArticleCM Group Acquires Sailthru and Liveclicker to Boost Personalized Email Services
The parent company of email marketing services including Campaign Monitor and Emma is acquiring a pair of companies to boost its data-driven messaging capabilities. CM Group is acquiring Sailthru, a...
View ArticleTwitter Has Several Balls on the Court for the 2019 Australian Open
The first Grand Slam tennis tournament of 2019, the Australian Open, began play last week and runs through Jan. 27, and Twitter is giving fans a seat at center court. The social network released...
View ArticleChief, an Exclusive Network for Powerful Women in Marketing and Media, Debuts...
There's a new women's network in New York, launching today exclusively for powerful women across industries. It's called Chief and roughly 1,000 women are already on the wait list. Founders Carolyn...
View ArticleTwitter Extended Its Latest Tweets Option to Android Users
Android users have finally gained admission to Twitter's latest tweets party. The feature was made available to iOS users last month, after being tested by the social network since October. Twitter...
View ArticleSnapchat’s CFO Is Resigning After Less Than a Year
Snap Inc.'s chief financial officer is leaving after less than year in the role. According to a filing today with the Securities and Exchange Commission, Tim Stone is resigning to "pursue other...
View ArticleGrindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to...
Social networking and hookup app Grindr is folding its digital magazine as it joins countless other publishers in a thankless pivot to video. Grindr launched the magazine, Into, about a year and a half...
View ArticlePlanters Is Advertising in the Super Bowl for the First Time in Over a Decade
Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to change in 2019. Planters confirmed to...
View ArticleWhy Tech Companies Are on the Hunt for the ‘Uber of 5G’
Talk to anyone in tech who's excited about the next generation of wireless service for long enough, and there's a good chance they'll bring up Uber. The ride-hailing app and its ilk seem to be the...
View ArticleQ&A: Bark’s Vice President of Brand Marketing on How Innovation Powers the...
Scroll through Bark's social media feeds, and you'll find photos and videos of frisky canines ripping into their latest bundles of toys and treats. It's classic unboxing, but with teeth and slobber. It...
View ArticleMost Facebook Users Are Clueless About the Interest Lists in Their Ad...
Facebook provides some robust tools for its users to learn about why they are seeing the ads that are served to them via its platform. The trouble, according to a new survey from Pew Research Center,...
View ArticleSocial and Communications Apps Accounted for 50 Percent of Time Spent in Apps...
Analytics company App Annie published its 2019 State of Mobile report, which analyzed the use of mobile applications worldwide in 2018. The report found that globally, social and communications apps...
View ArticleP&G Debuts New Media Model, Taking More Work In-House to Give Brands...
The world's largest advertiser, Procter & Gamble, recently proceeded with its plan to take more North American marketing work in-house, this time on the media side, as billionaire activist investor...
View ArticleHow Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to...
Internet, you need to chill out about the Gillette "We Believe" ad. Take a deep breath. Another one, perhaps, and let's take a moment to reflect on the irony here. Women have been defined by men...
View ArticleHouseparty Is Taking Its First Monetization Steps With The Ellen Degeneres Show
Video chatting application Houseparty is making its first foray into monetization with a fairly high-profile partner: The Ellen Degeneres Show. Heads Up! is an application based on a game Degeneres...
View ArticlePrivacy Advocates Urge FTC Reform, Call for New Legislation
Consumer advocacy groups have launched a concerted effort calling for a systematic overhaul of U.S. data privacy laws, alleging that the Federal Trade Commission is now unfit for purpose, with leading...
View ArticleYouTube: Here’s How to Start a Chat With a Friend
Did you know that you can privately chat with your contacts in the YouTube mobile application? Our guide will show you how to create a chat with one of your YouTube contacts. Note: These screenshots...
View ArticleFacebook Just Removed 2 Networks of Pages and Accounts for Inauthentic...
Facebook removed two separate groups of pages and accounts for engaging in coordinated inauthentic activity in Russia: 289 Facebook pages and 75 Facebook accounts from a network that originated in...
View ArticleHear the Backstreet Boys Collaborate With Chance the Rapper in Doritos’ Super...
If you've ever dreamed of hearing Chance the Rapper collaborate with a boy band, well your wish will soon be granted thanks to your friends at Doritos. On Wednesday, Doritos shared that it would be...
View ArticleAnchor Claims to Have Doubled the Number of Podcasts With Ads on the Market
Podcasting platform Anchor claims to have found a way to do something that still seems to elude many others in the field: make money off of advertising. The company reported this week that the number...
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