Google Is Expected to Get Hit With a Third Antitrust Penalty
The European Union is expected to soon announce another antitrust fine against Google--this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner...
View ArticleMcCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government,...
View ArticleFacebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are...
View ArticleOK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View ArticleBeeswax Scoops Up $15 Million in Funding to Help Brands Bring Media Buying...
New York-based ad-tech company Beeswax announced a $15 million funding round led by RRE, Foundry and Amasia with participation from You & Mr Jones. The Series B funding brings Besswax's total...
View ArticleKia Will Fund a Scholarship Instead of Paying for a Celebrity in Its Super...
In recent years, Kia has become synonymous with running Super Bowl ads that star a celebrity. The brand featured Aerosmith's Steven Tyler in 2018, Melissa McCarthy in 2017, Christopher Walken in 2016,...
View ArticleA Viral Hit, 7 Months Delayed: Aeroméxico’s DNA Ad Shows the Unpredictability...
If you work for an ad agency, you might not want your client to read this. But then again, maybe absolutely do. In recent days, an Aerom?xico ad that plays on some Americans' anti-Mexico sentiment has...
View ArticleThe Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable...
Landis Smithers, chief creative officer of The Standard, knows a thing or two about bold creativity and innovation. Known for daring and disruptive stunts, including the recent "Ring Your Rep" campaign...
View ArticleKristin Chenoweth Teaches Dogs to Bark the Avocados From Mexico Jingle in...
Avocados From Mexico's Super Bowl teaser has gone to the dogs. Actress Kristin Chenoweth stars in the 15-second teaser, alongside three pups, who she tries to teach to bark the trade group's signature...
View ArticleBrands Need to Bite the Bullet and Address Screwups Rather Than ‘Catfishing’...
Did you know that August was Catfish Month? The designation was originally conceived to honor the hardworking catfish farmers of America, but "catfish" has taken on a whole meaning in the age of social...
View ArticleThe YouTube Works Awards Program Will Highlight Effective Ad Campaigns
YouTube teamed up with data and insight consultancy Kantar on YouTube Works, an awards program to highlight effective advertising content and campaigns on the Google-owned video site. Submissions will...
View ArticleHow to Turn a Cacophony of Content Into a Symphony of Sales
Imagine that a consumer is thinking of buying a new car. After Googling, YouTubing and checking social media, she keeps coming across the same model. There's an answer to every question she asks online...
View ArticleFacebook: Here’s How to Share a Boomerang in Stories
Did you know that you can share Boomerang posts on Facebook Stories? Boomerangs are like animated GIFs, but instead of playing an animation in a loop, they repeatedly play an animation forward and...
View ArticleLovable NBA Legend Dikembe Mutombo Is Now a Brand Safety Firm’s ‘Chief...
If you ran CHEQ, a cybersecurity outfit that blocks all manner of potential pitfalls for online advertisers, who immediately comes to mind as the perfect pitchman for your commercials? Why, Dikembe...
View ArticleHow Opt-In Ads Catch Consumer Attention and Drive Home Brand Intention
In an industry plagued by issues of viewability, banner blindness, ad blocking and fraud, brands are up against a tough challenge on how to generate the results they need from their marketing spend....
View ArticleComcast Shares More About Its New OTT Service, Which Will Have a ‘Light...
One week after Comcast officially threw its hat in the OTT ring, company execs shared more details about the upcoming streaming service during this morning's earnings call. The new service "will be...
View ArticleHulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5
One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes--and one notable price drop--of its own. Starting next month, the...
View ArticleCondé Nast Will Put All Titles Behind a Paywall
By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a...
View ArticleOn the Adweek Podcast: The Lessons of Gillette
It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately...
View ArticleIn a Digitalized World, Consumers Yearn for Authenticity From Brands
Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become...
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