Video Creation Platform VidMob Is Using Amazon Image Recognition Software to...
Video creation platform VidMob is tapping Amazon's object recognition and sentiment analysis software to give brands a better sense of which creative elements resonate with ad viewers. The company's...
View ArticleFacebook Added a View Counter to Ticketing Pages for Events
Facebook rolled out a small tweak to its events feature for events where people can purchase tickets without leaving its platform. The Select Tickets on that screen now includes a counter revealing how...
View ArticleTropicana, Oscar Meyer, H&M and More Partner With Kraft to Provide Donations...
As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery...
View ArticleLucky Generals Hires Former Y&R London Managing Director Katie Lee as Its...
London's Lucky Generals, a division of TBWA, has appointed its first CEO: Katie Lee, who most recently served as managing director of Y&R London before the WPP agency merged with VML to become...
View ArticleHere’s What Happens When Gen Z Founders Meet Big Brand CMOs
This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to GE and The New York Times--to talk about the challenges and solutions facing brand marketers...
View ArticleFacebook Expanded the Targeting Options for Auto Dealers on Its Platform
Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more. Automotive...
View ArticleFacebook Confirms Plans to Integrate Messaging Services on Facebook,...
Facebook chief executive Mark Zuckerberg has plans to connect the messaging services of Facebook, Instagram and WhatsApp, a massive technical undertaking that could also have security implications for...
View ArticleQ&A: Dirty Lemon’s Founder and CEO on the Future of The Drug Store
With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and...
View ArticleYouTube Is Taking Another Step to Clean Up Its Recommendations
YouTube is tweaking its recommendations to reduce exposure to videos on what it called "borderline content and content that could misinform users in harmful ways." Over 200 million videos are...
View ArticleCourt Overturns Decision in Illinois’ Landmark Biometric Privacy Case
The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son's thumbprint without written permission, as required...
View ArticleAmazon Returns to the Super Bowl With Teasers Starring Harrison Ford, Forest...
Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon's 2019 Super Bowl commercial--and, it appears, the ad may not focus on founder Jeff Bezos' spaceflight...
View ArticleCondé Nast Names 2 Agency Veterans as Creative and Strategy Leads for...
Over the last several months, publishing giant Cond? Nast (Vogue, Vanity Fair, The New Yorker, Wired, GQ, etc.) has rebranded its in-house agency CNX and strengthened that division by hiring top talent...
View ArticleMove Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies
Celebrity endorsements are by no means a new phenomenon. For decades, brands have been investing their marketing budget into celebrities and athletes all in an attempt to attract, engage and retain...
View ArticleIn Their First Film Together, Lenny and Zoë Kravitz Visit Their Family’s...
Just days before her Super Bowl ad debut, Zo? Kravitz is also starring alongside her father, Lenny Kravitz, in a new campaign for luggage brand Tumi. The video launching the Alpha 3 collection features...
View ArticleHow Brands Can Navigate the Esports Space Like Seasoned Pros
Gaming is on track to become bigger than any other sport. In 2018, it's estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League...
View ArticleMr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super...
Planters has gotten plenty of mileage out of its Nutmobiles since 1935, when the company first put a peanut-shaped car on the road to drum up attention. The enormous motorized legumes have since...
View ArticleCasper’s Newest Product Release Is a Smartphone-Enabled Bedtime Light
Casper may have started as a mattress company, but since then, it's expanded into other areas of the sleep realm: bedding, bedroom furniture, pillows and even dog beds. But its latest product release...
View ArticleQ&A: Happy Employees Are the Best Brand Advocates, According to Kimpton’s...
Chefs at Kimpton's boutique hotels are happy to say goodbye to edible dirt, molecular food and activated charcoal. Deconstructed dishes? So 2018. And bartenders at the chain plan to bust out the celery...
View ArticleOn the Adweek Podcast: Super Bowl Preview
Can you believe the Super Bowl is this weekend? Here at Adweek we've been busy prepping for the Big Game, mostly by watching (and, let's be honest, judging) all the ads that have come out so far. On...
View ArticleVideo: Lime Hosts an Electric Scooter Pop-Up to Show New Yorkers What They’re...
Whether New Yorkers are ready for them or not, e-scooters may be coming to the streets of the Big Apple. That's why Lime, an e-scooter and e-bike company, hosted a two-day pop-up event in New York on...
View Article