Hulu’s CMO Says Its Viral Egg PSA Became Its Second Most-Watched Episode on...
Hulu's video revealing a highly anticipated message from a cracked egg ended up being the service's second most-watched episode, the company's CMO, Kelly Campbell said in her keynote at Brandweek:...
View Article7 Steps for Sparking a Diversity-Centered Change in Your Agency
Black History Month always comes with a lot of discussions, articles and panels that talk about diversity. But what experience has shown is that it always leaves a large group of people feeling...
View ArticleFacebook Is Changing Up the Goals Its Employees Must Meet for Their Bonuses
Full-time employees at Facebook do pretty well for themselves, to say the least--Jennifer Elias of Silicon Valley Business Journal reported last month that the median annual salary at the company is...
View ArticleFox Renews The Simpsons for 2 More Years, Locking It in Through Season 32 in...
Fox Broadcasting will lose several top execs and the television studio that supplies many of its biggest hits when Disney finalizes its $71.3 billion purchase of most of 21st Century Fox's assets...
View ArticleHow Many Advertisers Were Behind Snap’s Strong Fourth-Quarter Revenue?
More than 1,400 companies advertised on Snapchat during 2018, according to MediaRadar, helping propel fourth-quarter revenue at parent Snap Inc. to a company record of $389.8 million, up 36 percent...
View ArticleThese Are the Super Bowl Ads That Triggered the Strongest Unconscious...
Google's 100 Billion Words spot, which was about how real-time translation brings people together, triggered the strongest unconscious response among Super Bowl LIII viewers, according to a real-time...
View ArticleWhen Fox Broadcasting Is Spun Off After the Disney Deal Closes, It Will Be ‘a...
Fox Broadcasting is preparing for a new start in the TV industry. After the Disney deal to acquire 21st Century Fox closes in the next few months, the network will be spun off into a new company called...
View ArticlePublicis Groupe’s Fourth Quarter Organic Revenues Miss Expectations, ‘Bumpy’...
At the end of 2017, we asked: Will 2018 mark the end of Publicis Groupe's financial struggles? It does seem that the year held many bright spots for the holding company. Still, it's difficult to buck...
View ArticleA Look at the Analog Research Lab, the Source of All of Those Posters in...
Artwork has always been a key component of Facebook's culture going as far back as 2005, when graffiti artist David Choe was hired to paint murals in what was then the company's headquarters in Palo...
View ArticleFounder and Global CEO of WPP’s Mirum Steps Down Following Wunderman Thompson...
Mirum, a WPP-owned digital agency network, recently said goodbye to its founder and global CEO Dan Khabie, who resigned in late January to pursue other ventures outside the holding company. His...
View ArticleHow to Market Your Brand so That It Resonates With Students
There are nearly 20 million post-secondary students in the U.S., representing over $110 billion in buying power. When these young adults enter college, they are granted radical independence, often...
View ArticleMicrosoft and Google Were the Two Most Effective Super Bowl Ads, According to...
It's the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential...
View Article3 Secrets to Peloton’s Astonishing Success
When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just...
View ArticleQ&A: MediaLink’s New Managing Director on Why Ad Agencies Will Survive
Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of...
View ArticleGroupM Consolidates Commercial Data Benchmarking With COMvergence, Ends...
WPP's GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent,...
View ArticleThe Facebook Communities Summit Featured Several Updates for Groups
The Facebook Communities Summit at the company's headquarters in Menlo Park, Calif., Thursday brought with it several updates for groups and other components of the social network. New post-formatting...
View ArticlePlanet Fitness Names Barkley Its Lead Agency Across Creative and Media
Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and...
View Article‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger
The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of...
View ArticleGermany Clamps Down on Facebook’s Practice of Combining User Data From...
The Bundeskartellamt, Germany's federal cartel office, issued a ruling today aimed at severely curtailing Facebook's practice of combining user data from multiple sources, both inside and outside of...
View ArticleWhy Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud
Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing...
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