These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleJay Inslee Was the Climate Change Candidate. Did His Campaign Brand...
In a field of two dozen Democratic candidates for president, there's naturally going to be a single-issue candidate or two. Until this week, one of them was Washington Governor Jay Inslee, running on...
View ArticleWhy Popeyes Is Positioned to Be the Next Great Brand Marketer
It's been called the Great Chicken Sandwich Twitter War of 2019, but this week's fast feud was just the opening battle. Popeyes, a nearly 50-year-old fried chicken chain generally known both for its...
View ArticleUS Tennis Association Serves Gender Gap Truths in Women’s Equality Day Ad
When the U.S. women's national soccer team raised awareness of the gender pay gap in professional sports earlier this year, they were following in the footsteps of another pioneering athlete who's...
View Article75% of Estée Lauder’s Marketing Budget Is Going to Influencers
Est?e Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This statistic was revealed by president and CEO Fabrizio...
View ArticleFacebook Again Tries to Clarify When It First Knew About Cambridge Analytica
Facebook ramped up the semantics in its latest attempt to address its long-simmering Cambridge Analytica scandal. Vice president and deputy general counsel Paul Grewal said in a Newsroom post Friday...
View ArticleAfter a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back
You don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike to rummage through for their favorite...
View ArticleGoogle Removed 210 YouTube Channels for Coordinated Activity Related to Hong...
YouTube got caught in the China-Hong Kong fray from earlier this week, as parent company Google revealed that it disabled 210 channels on the video site. Shane Huntley of Google Security's Threat...
View ArticleAgencies and Designers Aren’t Thrilled With New York’s Redesigned License...
The state of New York is putting the future of its license plate in the hands of its own residents. Gov. Andrew M. Cuomo recently announced his plans to let New Yorkers choose what the state's next...
View ArticleBlueFocus and Legacy Combine to Form Blue Impact
Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided around $300 million as part of the deal and adds...
View ArticleXfinity Filmed an Ad at Ferris Bueller’s House, but It’s Not the Principal...
When last we saw someone trying to sneak into Ferris Bueller's house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his illness to take a day off from school....
View ArticleThe Ikea Catalog Has the Answers to Life, the Universe and Everything in This...
Ikea's catalog has long inspired new approaches to organizing your dishes, linens, toys, Berglubbs and Fj?llas. But what if it also contained the secrets to taking control of your entire life,...
View ArticleOne of Taylor Swift’s New Songs Is Doubling as a Fundraiser for Music Education
Taylor Swift's latest album, "Lover," has debuted to much fanfare all over the world. In Toronto, one song in particular is standing out because of its relationship with the Regent Park School of Music...
View ArticleTo Mark Fall’s Arrival, Dairy Queen Overloads the Senses with New Blizzard...
Each year, consumers wait with bated breath for fall flavor season. And nowhere is this more evident than at Starbucks, when the pumpkin spice latte makes its first appearance of the year (which is...
View ArticleJohnson & Johnson Is Responsible for Oklahoma’s Opioid Crisis, Judge Rules
An Oklahoma judge ordered Johnson & Johnson to pay $572 million in damages Monday after a issuing a verdict in Cleveland County district court that held the company liable for the state's ongoing...
View ArticleFacial Recognition Will Be Watching and Storing Your Emotions and Data
Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Amazon says its...
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