UK’s National Lottery Campaign Tells a Love Story Spanning Three Decades
The U.K.'s National Lottery has been running for nearly 30 years, and its latest campaign covers its lifespan while also telling the love story of Edward and Isaac. Beginning on a quiet evening in...
View ArticleSpin a Slot Machine in Augmented Reality With a QR Code
Adults across the U.K. can play a virtual slot machine in augmented reality through a new campaign from entertainment betting company William Hill. Created by media agency Wavemaker UK, Smart Media...
View ArticleMira! Spanglish Breaks Into the Advertising World
We've hit a cultural milestone, and nobody seems to have clocked it: Colgate is airing a series of spots entirely in Spanglish. I could get into the advanced linguistics of it and tell you all about...
View ArticleAdweek Podcast: The Resurgence of Reality Television
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk about the resurgence of reality...
View ArticleFor Ad Tech, Cannes This Year Is All Business
Over the past decade, ad-tech firms have gone from newcomers to mainstays at the annual Cannes Lions International Festival of Creativity. But the hustle is far from over. Amid 2023's choppy economic...
View ArticleAdnatomy: How Crown Royal Turned to Canada and Dave Grohl for a Hit Super...
On advertising's biggest stage of the Super Bowl, it takes a higher level of creativity to stand out. That is why Diageo whisky brand Crown Royal decided to take a risk, by using its spot during a...
View ArticleMcDonald’s Is Celebrating Grimace’s Birthday—And Everyone’s Invited
McDonald's is celebrating the birthday of its furry purple mascot Grimace with an epic party. The nostalgia-fueled campaign by agency Wieden+Kennedy New York features limited-edition products, a TV...
View ArticleThe Speed of Culture Podcast: Embrace the Slop With Ally’s Andrea Brimmer
Can a digital-only bank thrive in a physical-focused financial system? Ask Andrea Brimmer of Ally. Founded in 2008, during the financial crisis, Ally defied the odds and transformed into a banking...
View ArticleBrave Commerce Podcast: Investing in Brand Through Tough Times
In this episode of Brave Commerce, Heather Malenshek introduces hosts Rachel and Sarah to the full breadth of what Land O'Lakes offers not only to customers, but also to the farmers who make their...
View ArticleBDG Lays Off 5% of Staff, Its Fourth Round of Cuts in 12 Months
The lifestyle media company Bustle Digital Group laid off 21 full-time employees, roughly 5% of its total headcount, this morning, according to a memo from founder Bryan Goldberg obtained by Adweek....
View ArticleThe Trade Desk Wants to Be the App Store for Ad Tech
The Trade Desk's messaging has long hinged on being a champion of the open internet--a convenient slogan for a company that helps advertisers buy media outside of walled gardens. Today, in what CEO...
View ArticleUse Data to Transform How Your Brand Markets to Movers
Peak moving season is May through September, and it's a pivotal (and expensive) time for most families and individuals in the United States. Based on research conducted with Alliant, a fellow consumer...
View ArticleWhy Does B-to-B Marketing Have to Be Boring?
We've all seen the ads. There's a frustrated business leader using antiquated technology (usually spreadsheets or email). Their work is tedious and boring, and they're missing out on tons of potential...
View ArticleCoca-Cola Teams Up With League of Legends to Create a Flavor for Gamers
In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-edition...
View ArticlePepsi Enlists TikTok Food Critic Keith Lee to Support Black-Owned Restaurants
Pepsi's mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awareness and call...
View ArticleDespite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled...
View ArticleInside FCB New York’s Win as New Global Creative Partner for QuickBooks
Intuit's QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for QuickBooks...
View ArticleBurger King’s Time Travel Story Shows the Limits of Advertising When It Comes...
Burger King may be called the "home of the Whopper," but not everyone prefers the chain's signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get...
View ArticleChef Emeril Lagasse Is Ready for His Son to Carry On the Family Legacy
When it comes to well-known chefs, especially ones who grace our TV screens, Emeril Lagasse is at the top of everyone's list. From leading world-renowned restaurants to writing notable cookbooks, the...
View ArticleB-to-B Marketers Show Confidence Around AI Adoption
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool to simplify content creation in the coming year....
View Article