Building for the Future: A Conversation With Brand Genius Lifetime...
Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive...
View ArticleInside the Power of EA Sports’ Brand With Andrea Hopelain
The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she's overseeing the rebrand of the iconic FIFA...
View ArticleComplex Media Debuts AI Chatbot With Sprite
Music and culture publisher Complex Media, a part of BuzzFeed Inc., debuted a marketing activation Monday that uses generative artificial intelligence to power an interactive chatbot that produces...
View ArticleCultivated Meat Brand Writes a Marketing Primer for American Debut
Diners at the Jos? Andr?s hotspot called China Chilcano--a funky, neon-lit Peruvian restaurant in Washington D.C.--will be among the first in the U.S. to try cultivated meat beginning today. On the...
View ArticleJohannes Leonardo Hires First CMO to Ramp Up New Business
In its 16-year history, New York agency Johannes Leonardo never had a chief marketing officer. The creative shop let its work speak for itself while founders Leo Premutico and Jan Jacobs served as its...
View ArticleLady M Confections Celebrates Mid-Autumn Festival With AR-Powered Gift Set
The Mid-Autumn Festival is still a few months away (it falls on Sept. 29), but confectionary company Lady M Confections is starting the celebration early by revealing its Moonglow Gift Set and...
View ArticleTelevisaUnivision Has Best Upfront in Nearly a Decade for Volume
TelevisaUnivision is having its best upfront in terms of volume in nearly a decade. Today, the company became the fourth publisher to finish talks, following NBCUniversal, Paramount and Fox. And in...
View ArticleWarner Bros. Discovery Restructures Ad Sales Team Ahead of Upfront Close
Warner Bros. Discovery is shaking up its ad sales strategy, shuffling teams so that agencies will have a single point of contact to access all its inventory. The move comes a year after the company set...
View ArticleAdweek Podcast: Cam Kirk on Creating Space for Creatives
Cam Kirk is a busy man. Since leaving a career in medicine to become a photographer, he's captured the great and good of the rap industry through his lens: from Lil Baby to Megan Thee Stallion. The...
View ArticleStarbucks Uses Augmented Reality to Celebrate and Encourage Kindness
Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share kind messages with others. People can access this AR experience...
View ArticleWhy Isn’t Anyone Talking About Non-Competes?
In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was ten months into leading the Marketing team and about to start my...
View ArticlePepsi Max to Mark Hip-Hop’s 50th and The Notorious B.I.G.’s Legacy
This year marks the 50th anniversary of hip-hop. To celebrate, Pepsi Max has launched an international campaign honoring late rapper The Notorious B.I.G. and his legacy in the genre. Working with the...
View ArticleSiriusXM Is Using Data to Drive Growth Beyond the Car
When you think of SiriusXM, your hand might instinctively reach for the radio button on your dashboard. However, since Suzi Watford arrived at the audio business as its first chief growth officer (CGO)...
View ArticleThis Gooey Vegan Cheese Brand Imagines the Future of Pizza as the Climate...
Heat waves are raging across the globe this summer, demonstrating precisely how climate change is poised to upend many ways of living--including how we eat. Specifically, as vegan cheese brand Nobell...
View ArticleThe Speed of Culture Podcast: Empowering Gen Zalpha in a ‘Phygital’ World
Kristin Patrick, EVP & Chief Marketing Officer at Claire's, on navigating the art of brand evolution With an incredible 60-year history, Claire's is one of the most well-known and much-loved...
View ArticleCindy Crawford Reimagines Super Bowl Pepsi Ad for Raunchy ‘Margarita Song’
Cindy Crawford has remade part of her famous 1992 Pepsi Super Bowl ad for a spicy music video that would easily be deemed too hot for broadcast TV. For the supermodel, it's the second time she's...
View ArticleGenAI Will Force a New Business Model for Agencies
Until quite recently, the communications industry was a laggard when it came to adopting advanced tech; gut instinct led the way for decades. As such, many agencies have been operating in antiquated...
View ArticleMobile Gaming Brands Tap Into the Potential of Augmented Reality
While mobile games with augmented reality features remain the exception, rather than the norm (and no location-based AR games have matched Pokemon Go's success), gaming companies like 30 Ninjas and...
View ArticleBrave Commerce Podcast: Finding Your Path with Brave Choices
In this episode of Brave Commerce, Diana Haussling, svp and general manager of consumer experience and growth at Colgate-Palmolive, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable...
View ArticleGenerative AI Comes to Google Assistant
Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. This reform will change how...
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