AI Watch: Weekly Updates for the Latest in Generative AI News
Another week of a flurry of generative AI developments. Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This...
View ArticleLG Has Been Saying ‘Life’s Good’ for 20 Years. Now, It’s Finally Explaining...
Twenty years ago, Times Square swelled with millions of tourists who'd flocked to New York to start their holiday shopping and marvel at 161 megawatts' worth of electronic billboards. The world's...
View ArticleCreators Should be Part of Every Brief–Even When They Make Brands Uncomfortable
To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media ad. But the campaign proved popular, and months after its launch, the internet provider went...
View Article11 Things We Learned About the Creatorverse at Social Media Week Europe
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best to work with this new school of talent. At the same time, a growing appetite for...
View ArticleHow Shopify Is Wooing Creators, the ‘New Generation of Entrepreneurs’
Successful creators are known to hustle, but they're not always known as entrepreneurs. At a panel at Social Media Week Europe last week, creators Catherine Kay and Obi Vincent joined influencer...
View ArticleThe ‘Ultimate Driving Machine’ Architect Looks Back on 50 Years of Creativity
The "Ultimate Driving Machine" is turning 50. The phrase made famous by the agency Ammirati & Puris remains the marketing machine that has driven the BMW brand for the last five decades, and its...
View ArticleCarhartt and Friends Write the Brand’s Next 135 Years of History
Bertony Faustin wears Carhartt work gear to harvest grapes in his Oregon vineyard, but will also wear it out to a more formal event just to get people to ask about it. Born in Brooklyn and raised in a...
View ArticleFrom the Stadium to the Skies: Booze-Free Brands Break New Ground
More than 400 people gathered for a summer pop-up at the New York Mets' home stadium, Citi Field in Queens, snapping photos with team mascots, listening to DJ sets, playing lawn games and drinking...
View ArticleA Retail Brand Challenged Customers to Steal From Its Store–If They Could...
Sportswear has become a fashion statement, with the global market projected to grow from $193.89 billion in 2023 to $305.67 billion by 2030, according to research firm Fortune Business Insights. But...
View Article‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain...
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd--sparking global protests against systemic racism and police violence--creator Dan Mosaku...
View ArticleShoppable Ads Are Paying Off for Smart TV Owners
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive...
View ArticleAfter Going Public, Birkenstock Builds Interactive Parks to Help New Yorkers...
Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public--and put its best foot forward...
View ArticleWPP Combines VMLY&R With Wunderman Thompson to Form VML
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel...
View ArticleAdopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to tap into culture, demonstrate its relevance to consumers' lives and engage them at their...
View ArticleLGBTQ+ Culture Challenges Brands to Set New Goals Beyond Profit
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example,...
View ArticleMini Introduces Global ‘Nice to Meet You Again’ Campaign
With a new generation of cars to promote, BMW-owned British car brand Mini is back with a 360-global campaign that aims to convey the progressive features of its all-electric Mini Cooper and Mini...
View ArticleWhy Adidas, Alaska Airlines and Gatorade Had a Brand Breakfast With Julio...
Seattle Mariners center fielder Julio Rodr?guez is many brands to many people. To viewers of his Instagram feed, YouTube channel, TikTok and new website--he's The J-Rod Show. To fans in the outfield at...
View ArticleFitzco Founder and CEO Dave Fitzgerald Is Retiring; Evan Levy Steps Into the...
After 50 years in the business, Dave Fitzgerald is set to implement his exit plan from the ad industry. When Fitzgerald bought Fitzco back from IPG three years ago, he did so with the intention of...
View ArticleFaux Ads and AI Influencers Boost Creative Opportunity
Amid rapid growth of the creator economy, many marketers struggle to keep up with the speed of internet culture. This was a key theme that emerged during Social Media Week Europe last week. In a panel...
View ArticleNatasha Lyonne Doubles Down on Style in Old Navy’s Holiday Ads
Old Navy has officially entered its holiday era with new spots starring actor Natasha Lyonne. The retailer--which kicked off its holiday campaign around the same time last year with The...
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