Art and Copy: An Advertising Poem
Editor's Note: The following is a short poem by Tony Award-winning poet Lemon Andersen, shared at the 4A's Foundation MAIP's Golden Gala on Oct. 23, 2023. Here, Andersen pens a poem to young people...
View ArticleWhy One Consultancy Launched a Premium Subscription for Agency New Business...
Pitching a self-storage company was a new one for Basic/Dept's vp of growth, Asher Wren. Once an agency onboards a new client, it's common for strategists to conduct market research before responding...
View ArticleGold Peak Tea Celebrates Golden Hour With Photos Taken Through a Liquid Lens
To celebrate "golden hour," the time near sunrise and sunset when outdoor environments take on a golden hue, Coca-Cola's Gold Peak Tea created a real-world spin on an AR filter that alters reality...
View ArticleBlack-Owned Publishers Are Building More Collaborative Collective Models to...
In 2020, brands and agencies pledged to devote more marketing spend to Black-owned and Black-targeted publishers. But the immature advertising infrastructure of the sector--a lack of programmatic...
View ArticleHow Neurodiversity Became My Best Leadership Asset
"Neurodivergent" describes anyone who experiences a variation in their mental processing, including conditions like attention-deficit/hyperactivity disorder (ADHD), dyslexia or autism spectrum disorder...
View ArticleWhy Do People Hate the Term ‘Influencer’?
When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a caveat: "I worked with influencers, but now 'influencer' is a dirty word, so we call...
View ArticleThe Next Chapter of DEI: Shifting the Focus Back to Inclusion
In 2022, Adcolor conducted a study taking a closer look at the state of the workplace, particularly when it comes to the retention of historically excluded communities in adland. While the study homed...
View ArticleThe Brand Takeaway From Hip-Hop’s 50th Anniversary: Don’t Just Talk About It....
When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock the Bells business partner, Geoff Yang, rang the opening bell at Nasdaq in August, they weren't just there to...
View ArticleFor UPS, Delivering DEI to the Fashion Industry Never Goes Out of Style
There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to...
View ArticleYet Another Programmatic Problem, Bid Duplication, Gets Fresh Attention
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites, fewer supply-side platforms and fewer...
View ArticleGoogle Boss Sundar Pichai Defends Apple Search Deal. Here’s What to Know
The eighth week of the U.S. v. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine's market dominance. The government alleges...
View ArticleAI Turns Vegans Into Carnivores in New Steak-umm Campaign
Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it "shows I'm a moral person," while another...
View ArticleBrave Commerce Podcast: Innovation in the Beverage Industry
In this episode of Brave Commerce, Nuno Pedro, global head of the digital center of excellence at Mark Anthony Group, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the challenges and...
View ArticleThe Art of the Brand Partnership With NBCU’s Sari Feinberg
What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg, svp of marketing and content partnerships, knows...
View ArticleChronic Cellars Brings Skeleton Mascot to Life as AI Sommelier
To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic's skeleton character, Purple Paradise, who...
View ArticleThe Speed of Culture Podcast: Taco Bell’s Evolution Into a Lifestyle Brand
As a household name in the fast-food industry, Taco Bell aspires to evolve beyond just food, positioning itself as a lifestyle and cultural brand. To explore this transformative vision, Suzy founder...
View ArticleWomen’s Sports Is at an Inflection Point. Here’s How Brands Can Step Up
Historically, there has been an argument that women's sports were not profitable, with a perceived lack of demand. Recent events show a very different story. This was abundantly clear in Ojai Valley at...
View Article5 Key Takeaways From the 2023 ANA Masters of Marketing Conference
Growth, AI and the economy were all big buzzing topics at the ANA Masters of Marketing conference, which just wrapped up its annual October run at the Rosen Shingle Creek resort in Orlando. The event...
View ArticleThis New Platform Uses AI to Streamline Brand Deals With Creators
When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday...
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