The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing...
View ArticleWeekly Generative AI News and Top Stories
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments...
View ArticleVodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa
A little girl turns to Vodafone U.K.'s network to help her capture proof that Santa exists in the telecommunications company's Christmas advert. As the U.K. arm of the network continues to build its...
View ArticleMastercard Runs With Small Businesses to Build Its Brand at New York City...
Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City...
View ArticleHow General Mills Succeeds in Its Retail Media Partnership With Instacart
141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded...
View ArticleAdweek Podcast: NBA Champion Matt Barnes on the Evolution of Locker Room Talk
Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and...
View ArticleRecurrent Ventures Names New CEO, Its Third in 3 Years
The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief...
View ArticleHow Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleMichael Bublé Continues His Christmas Reign as an Asda Supermarket Employee
Michael Buble is known as the King of Christmas. It's fast approaching the season when the Canadian singer's rendition of Holly Jolly Christmas will become an inescapable earworm. This year, Buble has...
View ArticleThe Speed of Culture Podcast: Olipop’s Meteoric Rise and the Future of Soda
Soda is typically seen as unhealthy, but Olipop proves that you can enjoy the bubbles and a little health boost at the same time. In this episode of The Speed of Culture, Olipop co-founder David Lester...
View ArticleEIBWC Podcast: How Creators Help Brands Stay Connected to Culture
Why are younger generations rejecting idealized marketing? Because they crave authenticity! On this episode of the Everything Is Better With Creators podcast, Forbes CMO Network managing director Seth...
View ArticleWeWork’s Bankruptcy Is Not a Full-Blown Brand Burnout, Yet
Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough...
View ArticleBrave Commerce Podcast: Staying Relevant in Consumer Culture
In this episode of Brave Commerce, Monisha Dabek, chief commercial officer and general manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the...
View ArticleHubSpot CMO Kipp Bodnar Marries B2B Technology With TikTok and NFL Sunday Ticket
To break through in business-to-business marketing, a message has to look beyond improving the performance of a business to impressing and exciting the people behind it. Customer data platform Hubspot,...
View ArticleThe Present and Future of Blizzard at BlizzCon 2023
Just weeks after Microsoft closed its $68 billion deal to acquire Activision Blizzard, the game developer brought back its fan event, BlizzCon, in person for the first time since 2019. "We love sharing...
View ArticleUnstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of...
The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Staying abreast with the...
View ArticleAirbnb’s New Marketing Strategy Takes the Surprise Out of Your Stay
Unexpected quirks one Airbnb guest considers a property's delightful eccentricities might drive another straight to a hotel chain's loyalty program for the rest of their traveling existence. A door...
View ArticleAmazon Sells Out Black Friday NFL Game Ads and Surrounding TNF Games
Amazon's Black Friday Game may be weeks away, but the company is already doing its touchdown dance. Ad inventory for Amazon's first Black Friday NFL game, a matchup between the Dolphins and the Jets,...
View ArticleWatch Adweek’s Convergent TV Summit Los Angeles
The state of TV is not the same now as it was months or even weeks ago. With the recently ended writers strike and still ongoing actors strike, not to mention the various types of streaming devices and...
View ArticleTechMagic Podcast: The Beatles’ New AI Song, Zumba Coming to VR
On the latest episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming, Cathy Hackl and Lee Kebler talk about the new Beatles song made possible...
View Article