Mower’s Mary Owusu Was Doing SEO Before It Was Cool
Mary Owusu got into the search marketing game right at its start in the early aughts. Growing up, Owusu--now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop...
View ArticleReentering the Agency World Is Challenging for New Mothers. ‘Returnships’ Aim...
During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to...
View ArticleThis Musical Agency Leverages Data and Taste to Find the Perfect Bands for...
One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That's something Nue Agency learned through its seven...
View ArticleRoseanne Barr on the ‘Roseanne Effect,’ Her Social Media Mantra and Talking...
Roseanne Barr is rarely at a loss for words, and this week's Adweek cover story about her ABC revival's surprise success was no exception. In these edited highlights from two separate interviews, Barr...
View ArticleHere’s How Much More Satisfied Customers Are With Streaming Services Than...
The American Customer Satisfaction Index released its 2018 telecommunications report and, perhaps unsurprisingly, streaming services have blown subscription TV out of the water when it comes to...
View ArticleWorld Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the...
The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film "The Tapestry," created by BBC Creative...
View ArticleNielsen Will Now Measure YouTube TV Viewership on a Local Level
Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen...
View ArticleThe Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the...
As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing...
View ArticleStoli Gets Colorful for LGBTQ Rights on Harvey Milk Day
Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. "The Harvey Milk Limited Edition...
View Article10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s
The #MeToo movement has made its way into the world of fast food and big burger chains. A group of ten women, all current or former McDonald's restaurant employees, have filed sexual harassment...
View ArticleQ&A: How One Media Agency Finds a Balance Between Working With Big Brands and...
Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if...
View ArticleThe Television Industry Unites for Its First National Campaign Touting the...
Before they started battling for upfront dollars, the TV members of the Video Advertising Bureau (VAB) joined forces for the first time to create a national television ad campaign touting the power of...
View ArticleAdobe Spent Big to Compete in CRM, and Analysts Say It Was a Good Buy
The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM heavyweights like Salesforce, SAP and Oracle....
View ArticleQ&A: Former Google Exec on the Company’s Tensions With Publishers Over GDPR
As Friday's deadline to comply with the European Union's General Data Protection Regulation (GDPR) law fast approaches, tensions have flared between Google and the many publishers that rely on its...
View ArticleWhy Postmates Agreed to Retract Its Tasteless Ad About Age, and Death
Brands will try just about anything to catch people's attention these days amid all the noise out there, but sometimes they really miss the mark. Critics are saying Postmates may have gone a little too...
View Article30th Anniversary of Discovery Channel’s Shark Week Promises to ‘Shark & Awe’
If there's one thing that can unite people in trying times, it's a shared love of something that is so much larger than any of us, something like Shark Week. Discovery Channel is celebrating the 30th...
View ArticleTwitter Will Affix Election Labels to Candidates in the 2018 US Midterm...
In an attempt to avoid a repeat of the interference that took place during the 2016 presidential election, Twitter is teaming up with nonprofit civic organization Ballotpedia to create election labels...
View ArticleDroga5 Names Agency Veteran Neil Heymann as Its New Chief Creative Officer
Independent agency Droga5 today announced that it has promoted executive creative director and eight-plus-year veteran Neil Heymann to the role of chief creative officer, effective immediately. Heymann...
View ArticleTrump Blocking Twitter Users Is ‘Unconstitutional,’ Rules Judge
If President Donald Trump wants to continue using his Twitter account as a public forum, he must adhere to the First Amendment, which means no blocking other Twitter users, according to a court ruling...
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