Ogilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and...
One classic agency showed its new face to the world today following nearly two years' worth of restructuring moves, staffing changes and new financial reporting standards--not to mention the usual ins,...
View ArticleActivision Names Space150 as Social Media Agency of Record
Activision has selected independent digital agency space150 as its social media agency of record, tasked with providing social strategy and activation for the company in the United States. The...
View ArticleIkea Releases Minimalist, Street Style-Inspired Clothing Line
With the launch of its new product line Spanst, which introduces clothing into the mix, Ikea is making it even easier for its customers to never leave Ikea. The collection, a collaboration with...
View ArticleClever Outdoor Campaign Lets Fans Pester Sweden’s Soccer Coach on His Daily...
Jan Olof "Janne" Andersson has a nice, relaxing walk to work each day, strolling for 2 hours from his home on Liding? Island to his office at Friends Arena in Stockholm. With the World Cup rapidly...
View ArticleFortnite’s Explosion in Popularity Is Opening New Doors for Marketers
Consumers are interacting with media in ever-evolving ways, which means advertisers have to get more creative if they want their brands to get noticed. Advertising has to be constantly integrating to...
View ArticleGiant Spoon Promotes Media Powerhouse Laura Correnti to Partner
Giant Spoon, a full-service and strategy-led agency, announced today it has named Laura Correnti its first partner. Some in the industry probably recognize Correnti as the co-host of the bi-weekly...
View ArticleBerlin Cameron Welcomes Industry Veteran as Managing Director
WPP agency Berlin Cameron hired industry veteran Karen Flanagan as managing director. In the role, Flanagan will be tasked with driving agency solutions for current and prospective clients and serve as...
View ArticleHow an Entertainment Manager at Lyft Finds and Manages Partnerships With...
When hip-hop artist Cardi B climbed to the top of the Billboard charts in September of last year, Lyft let users turn the cars in the app into her face and nails. The stunt was the company's first...
View ArticleHow to Use Social Media to Boost Your Company’s Other Marketing Efforts
While social media is a solid path for expanding and deepening brand awareness, it's unlikely to be your company's only marketing strategy. Other avenues--from content marketing to corporate events to...
View ArticleWendy’s Pushes a Healthy Agenda With Its First TV Campaign About Delivery
Wendy's has partnered with the technology company DoorDash to get more hungry consumers their Wendy's fix--and it launched a national TV campaign to highlight the news. This marks the first time...
View ArticleFast Company and The New Yorker Staffs Unionize
Staffs with two more publications decided to unionize, joining a host of other employees at publications who have opted to do the same in recent months. At The New Yorker, almost 90 percent of the...
View ArticlePepsi and Kyrie Irving Flash Back in Time to Show Us Uncle Drew Through the Ages
Uncle Drew is back, this time to hype his new movie--and Pepsi, as always. Pepsi's feature film, distributed by Lionsgate and starring Kyrie Irving as a cranky, silver-haired baller, is due to hit...
View ArticleFCB Flies ‘Blood Flags’ to End FDA’s Discriminatory Ban on Blood Donations...
It's 2018, and the U.S. has done away with many of the discriminatory laws that targeted the LGBTQ community in the past. Our government upholds marriage equality as well as equality in schools, the...
View ArticleFacebook: Here’s How to Turn On Two-Factor Authentication
If you want to add extra security to your Facebook account, you can turn on two-factor authentication, so that you'll need a login code any time you login to Facebook on a new phone or computer. Our...
View ArticleHere’s What BET Will Look Like Without Longtime CEO Debra Lee
Debra Lee has left the building. For the first time in more than two decades, BET Networks is under new management after the longtime CEO departed the company last week, 32 years since she first...
View ArticleCreative Behind Carl’s Jr.’s Famously Risqué Spots Launches New Agency, and...
In the not-so-distant past, Carl's Jr.'s marketing efforts were best known for one theme: scantily clad women eating greasy burgers. That's no longer the case. About a year ago, the chain made a hard...
View ArticleConnected TV Impressions Skyrocketed Last Year, as Data-Driven Video...
More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid. The annual global...
View ArticleLinkedIn Is Adding Information on the Commute to Its Job Listings
That job opportunity piqued your interest, but how is the commute? LinkedIn can now answer that. The professional network Thursday began adding a See Your Commute module to job listings, with senior...
View ArticleCountry Time Says It’ll Cover Legal Fees for Kids Whose Lemonade Stands Get...
Country Time Lemonade has a mission this summer: Helping young entrepreneurs who get tangled in red tape by overzealous local governments and grinches. Seizing on news stories about kids' lemonade...
View ArticleSamantha Bee’s Full Frontal Returns With Another Apology—and Fewer Advertisers
One week after Samantha Bee sparked a national backlash by calling Ivanka Trump a "feckless cunt" on her weekly TBS late-night show Full Frontal, the series returned Wednesday night, with another...
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