Ellen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleThe Return of Retail and 5 Other Direct-to-Consumer Trends to Watch in 2019
In 2018, it looked like there was no end in sight when it came to what direct-to-consumer (DTC) brands (also known as digitally native vertical brands, or DNVB) were willing to experiment with. Many...
View ArticleTwitter’s MoPub Mobile Ad Platform Is Now Integrated With Pixalate, DoubleVerify
Twitter's MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5...
View ArticleNBCUniversal Will Cut Prime-Time Ad Loads Another 10% by 2020
After reducing ads by 10 percent this season on its prime-time original shows, NBCUniversal is doubling-down on its plan, and will cut prime-time ad loads by an additional 10 percent over the next...
View ArticleThe&Partnership Makes The Wall Street Journal Less ‘Male, Pale and Yale’
Print hed: Upending Expectations Print dek: The&Partnership makes The Wall Street Journal less 'male, pale and Yale.' "Offbeat" generally isn't the word that springs to mind when thinking of The...
View ArticleTrue-Crime Fanatic Michelle Nguyen Kills It in the Branding World
Crime is a passion for Michelle Nguyen. The crimes that other people commit, that is. "Earlier this year, I actually went to a true-crime convention. It was the best thing ever," she said. Growing up...
View ArticleAdweek Celebrates Its Honorees at Dallas Brand Stars and the Winner’s Circle...
Last month, Adweek celebrated the Dallas Brand Stars (presented by Accenture Interactive in Dallas), as well as toasted 2018's agency award honorees at the Winner's Circle Event (hosted by USA Today...
View ArticleAlmost 26 Million U.S. Viewers Watched Netflix’s Bird Box in Its First Week,...
Last week, Netflix--which is notoriously tight-lipped about its ratings--said that its Sandra Bullock movie, Bird Box, had the biggest debut ever for one of its original films, with more than 45...
View ArticleHow the Internet of Things Is Grappling With Protecting Consumers as Privacy...
Mark Sorsa-Leslie feels fortunate that the internet-connected device he started designing in 2016 was built to comply with stringent privacy requirements set by the U.K.'s National Health Service. Two...
View ArticleHow Publishers Are Using Memberships to Earn Highly Valuable Loyal Readers
If online publishing were a romcom, you could liken Yahoo Finance--which in Q1 will ask readers to join a paid membership program to receive premium articles, data, research and tools--to Julia...
View ArticleThe Clemson Tigers Roared on Twitter During Monday Night’s National...
Clemson University blew out the University of Alabama 44-16 in the College Football Playoff National Championship game Monday night, and Twitter shared the top moments, players and tweets from Levi's...
View ArticleThe Night Before CES, a Promobot Got Run Over by a Self-Driving Tesla
Roboticide or publicity stunt? You decide. On the eve of CES 2019--an event at which a laundry-folding robot has already made headlines and news of more human-like machines are surely to come--Russian...
View ArticleVerizon Media and Microsoft Ink Global Native Advertising Deal
Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to...
View ArticleCondé Nast Names New Executive Editor for LGBTQ+ Brand, Them
Cond? Nast has named Whembley Sewell as its new executive editor for its LGBTQ+ brand, called them. Sewell will take over the reins after serving as channel manager at Teen Vogue. In her new role,...
View ArticleVideo: Impossible Burger Cooked Up an Even Tastier Beef-Free Version
When Patrick O. Brown founded Impossible Burger seven years ago, his mission was simple: use technology to create a food product that tasted like meat but didn't come from animals. A year after...
View ArticleInfographic: 73% of Millennials Use Their Phones to Shop Online
When it comes to the intersection between tech and retail, there's no one-size-fits-all approach--especially for mobile. A new report from market research company GfK found that while a whopping 71...
View ArticleHow Brands Can Stand Out From the Crowd at an Astounding Event Like CES
To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you're not alone. I've done the rodeo many times, launched products...
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