Infographic: When Brands Speak Out, Many Consumers Are Skeptical
In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After backpedaling on their positions--Bud Light put two marketing...
View ArticleThe Social Element’s Tamara Littleton Pioneered Remote Work Before It Was Cool
In 2002, Tamara Littleton founded her agency, Emoderation, to help brands create communities online. That was before the era of MySpace, when the most popular social media platform was Friendster. "It...
View ArticleWhat’s the Carbon Footprint of Going to the Cannes Lions Festival?
As marketers from around the world pack their bags to head to the C?te d'Azur, we wondered: What's the carbon footprint of sending a team to the Cannes Lions International Festival of Creativity? The...
View Article10 Totally Free Ways Companies Can Support Working Parents
Amid the end-of-school projects, class parties, closing out FY22, launching a newsletter and normal single mom chaos, I missed the signup window for summer camps. The last month consisted of me...
View ArticleThe Advocate Takes Its Platform to a New Medium With The Advocate Channel
Everyone has a magazine they read growing up. The one in which they remember feeling heard, seen and represented. For 56 years, The Advocate has served as that publication for LGBTQ+ readers looking...
View ArticleExclusive: Tubi’s Satirical B-to-B Campaign Brings Comedy to Cannes
Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad...
View ArticleHow BECA Is Paving the Way for Future Black Marketing Leaders
For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something....
View ArticleBulgari Celebrates Serpenti’s 75th Anniversary With AR Snapchat Lenses
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat...
View ArticleZero10 Debuts AR Store for Standalone Retail Experiences
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is unveiling its prototype AR Store at the event. The AR Store prototype...
View ArticleUpwork’s CMO on Marketing in the New Work Era Through Digital Transformation
In the latest episode of Marketing Vanguard, Melissa Waters, CMO of freelance marketplace Upwork, sits down to talk about leading marketing through digital and team transformation over the years....
View ArticleHow Moolah Kicks Is Revolutionizing the Sneaker Game
Natalie White's got game. After seeing an ad three years ago featuring four WNBA players promoting men's sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed...
View ArticleThis Agency Is Calling Out Cannes Lions Cost With a Battleship-Style Activation
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the...
View ArticleAhead of Walking Dead’s New York Spinoff, Zombies Take a Bite of the Big Apple
Though AMC Networks' The Walking Dead flagship series may have aired its final episode last year, the zombie universe is anything but finished, with several spinoffs on the way. Now, one of those...
View ArticleThe Creative Collective’s Mission to Cultivate Culture
They say if you don't see what you want in the world, go out and make it. That's exactly what Imani Ellis did when she founded The Creative Collective in her apartment. The Creative Collective serves...
View ArticleZappos Unexpectedly Parts Ways With CMO Ginny McCormick
Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick. The circumstances surrounding McCormick's departure are unclear, and Adweek could not...
View ArticleMichael Kassan and Jeremy Zimmer on the Convergence of Advertising,...
CANNES, France -- Eighteen months into the marriage, things are good between UTA and MediaLink. Jeremy Zimmer's talent agency acquired Michael Kassan's media consultancy in late 2021, giving each...
View ArticlePublicis Groupe Chief Arthur Sadoun’s Cancer Campaign Wins Health Grand Prix...
CANNES, France - The campaign launched by Publicis Groupe's chief executive Arthur Sadoun to support people working while receiving cancer treatment has been awarded the Health Grand Prix for Good at...
View ArticleBritish Airways’ 500 Unique Billboards Win Outdoor Grand Prix at Cannes
CANNES, France -- British Airways' "A British Original" campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative...
View ArticleAdweek Podcast from Cannes – Creativity, Spontaneity and Futuristic Optimism
This week, the Adweek team is on the ground at Cannes Lions soaking up five days of inspiration, conversation, creativity and that blazing French Riviera sunshine. For this episode of Yeah, That's...
View ArticleWhalar and Ad Council Program Will Recruit Creators to Lead Social Issue...
When it comes to brand partnerships, some content creators want to do more than show up in front of the camera--especially for a chance to champion social issues. Influential creators will have a...
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