Sprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand...
CANNES, France -- Sprite has been named Kantar's Most Resilient Brand based on Kantar's Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year...
View ArticleBayer’s Chief Marketer on Defending Budgets and Breaking Taboos
CANNES, France -- With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests the relationship between the chief marketing officer and the chief...
View ArticleThis PSA Gives Anti-Abortion Audiences an Ultimatum
Platforms don't like exposing audiences to content they disagree with, which was Elaine Cox's first hurdle when crafting a pro-abortion campaign. Once she tacked her message onto the right screens, it...
View ArticleHow Pfizer Aims to Build Its Brand Post Pandemic
CANNES, France -- Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine. Producing thousands of medicines and healthcare products, the company is...
View ArticleTrevor Noah’s Next Act? A Spotify Original Podcast
CANNES, France -- The Daily Show's former frontman Trevor Noah is a lot of things. Comedian. Grammys host. New York Times bestseller. Political commentator. Nonprofit founder. And now, podcaster. The...
View Article11:11 Media Is Manifesting a New Wave of Storytelling
When you think of pop culture over the last few decades, many iconic moments were defined by one person: Paris Hilton. Now, Hilton is playing by her own rules by redefining storytelling and social...
View ArticleThe Speed of Culture Podcast: How Failing Fast Drives Success
Barstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to...
View ArticleBrave Commerce Podcast: Creating Quality Products to Stand the Test of Time
In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes...
View ArticleTwitter’s Small First Step in Quelling Ad Buyers’ Brand Safety Concerns
Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a request for proposal...
View ArticleConfronting Sexual Harassment at Cannes
It's that time of the year again: the Cannes Lions International Festival of Creativity. A time for us to come together and celebrate all the outstanding creative work of our peers from the past year....
View ArticleClash of Clans’ Fake Game History Scores 2 Entertainment Grand Prix at Cannes
CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today. "Clash From the Past," created by...
View ArticleNike’s AI Serena Williams Match Wins Grand Prix in Digital Craft at Cannes
Serena Williams may have stepped down from the tennis world, but the power of her brand and the passion and integrity of her spirit is strong enough to evolve with her. Williams' post-tennis campaign...
View ArticleThe Real Power of AI Is Its Command of Human Language
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably...
View ArticleExclusive: FreeWheel Launches Viewer Experience Lab to Create a Better Ad...
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of...
View ArticlePublicis Joined by Edelman, IPG, Omnicom and WPP in Working With Cancer’s...
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another. Those two are coming together in a wide-reaching industry movement started by Publicis and...
View Article3 Secrets to Community Engagement From E.l.f. Beauty and Hartbeat
CANNES, France--On the surface, e.l.f. Beauty and Hartbeat--the entertainment company founded by comedian Kevin Hart--may appear to have little in common. But the two brands share an adeptness at...
View ArticleBrands Need a Strategy Change to Reach Hispanic Audiences
In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are shared or reflected by big brands, according to research from the We Are All Human Foundation...
View ArticleThe Great Fail: When the Wheels Came Off for Schwinn Bicycles
In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and...
View ArticleAI Will Make Our World Unrecognizable in 10 Years: Will.i.am
CANNES, France--"People have no clue of how transformational this next decade is going to be," exclaimed award-winning musical artist and technology entrepreneur will.i.am while speaking at Cannes...
View ArticleAdidas and FCB Canada Win Direct Grand Prix at Cannes for ‘Runner 321’
An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category. "Runner 321" is a campaign that urged marathons and race organizers to save...
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