CBS Is Latest Network to Shake Up Fall Lineup Amid Writers Strike
CBS's fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing...
View ArticleSocial Media Is Dead. Welcome to the Swipe Era
Eras used to span millions of years, but today they come and go in a swipe. Amid this culture churn, hot takes about what brands should do go stale almost instantly. There is no time to hypothesize...
View ArticleThe Rising Value of Brand Valuation
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of...
View ArticleUber Eats and Visa Help Small Businesses Make Big Changes
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two...
View ArticleBrave Commerce Podcast: Mission-Driven Approach to Brand Growth
"Sometimes people say being early is the same as being wrong," said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. "I believe being early is the same as having a...
View ArticleAfter Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its...
View ArticleCan Plastic Shoes Be Recycled?
Plastic jelly shoes--an undeniable mark of coolness from the 1990s--are back in vogue. But with plastic pollution and fossil fuel extraction threatening the environment and climate, people in 2023 are...
View ArticleYour Org Structure Is Showing—Close the Mid-Funnel Gap
Today, the most admired brands are built on social. From heritage to emerging DTC brands, they break through the endless scroll of the feed, moving culture forward, connecting on an emotional level and...
View ArticleWhat Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe cases reaching $1.2 million--might surprise even the...
View Article‘Crypto in Technicolor’: This Brand Wants to Make the Token Economy...
Cryptocurrency has an image problem. After a wave of momentum and buzz, including a Super Bowl 2022 full of crypto ads, the collapse of crypto network Terra and exchange FTX's bankruptcy last year sent...
View ArticleDiageo’s Generative AI Tool Is Helping Develop Packaging for Its Brands
International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up package design. Diageo, with more than 200 brands and...
View ArticleHow a B-to-B Lawyers’ Bank Gave Its Marketing a More Personal Touch
A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it...
View ArticleWhy H&R Block Invests So Much in Bringing the Human Touch to Taxes
It's never been easier to take care of numerous tasks from behind a computer screen, but sometimes a traditional face-to-face interaction between customer and client is a key factor in driving more...
View ArticleYou Think We Live in a Barbie World Now? Just Wait
At the outset of 2023, Mattel's evp and global head of Barbie and dolls, Lisa McKnight, had one goal for the year: make sure Barbie is "everywhere." Six months in, the veteran toy marketer has achieved...
View ArticleExclusive: Ally’s Game-Changing World Cup Ad Spotlights All Women’s Sports
With just days to go until the 2023 FIFA Women's World Cup begins on July 20, Ally Financial is building the hype. In the next iteration of its "MonumentALLY" campaign, Ally revealed a new 60-second...
View ArticleAd-Tech Firms Spy an Opportunity in YouTube Inventory Quality Scandal
YouTube has been on the defensive since June when a report from research outfit Adalytics accused the video giant of misleading buyers. Now, some independent ad-tech firms, long in an uphill fight with...
View ArticleAdvertisers Prefer Premium Video Despite Economic Uncertainty, According to...
In the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual...
View ArticleApple’s Underdogs Return in an Action-Comedy to Chase Down a MacBook Thief
In case Tom Cruise and Barbieheimer don't end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven't broken into Hollywood just yet, but they do star...
View ArticleMicrosoft Charges $30 Monthly Fee for Its GenAI Tools, Expanding Revenue Streams
Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag...
View ArticleReimagining Celebrity Partnerships: Activism With Influential Parents
Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company? The answer is radically simple: There is nothing more universally humbling than...
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