These Agencies Prioritized Sending Early-Career Creatives to Cannes
The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career...
View ArticleNetflix’s Latest Subscriber Gains Aren’t a Good Sign for Password Sharing
Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million new subscribers, reaching 238.4 million globally. And in the U.S., Netflix added 1.17 million...
View ArticlePublicis Groupe CEO on Acquisition Rumors, AI’s Benefits and Challenging Google
"We went through a very painful and tough transformation that is definitely paying off today," Publicis Groupe global chief executive Arthur Sadoun told Adweek, as he reflected on the path that has led...
View Article‘Partnership Is a Multiplier’: 9 Execs on How CMOs Can Foster Better Agency...
One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It's an opportunity to wine and dine with countless partners, build bonds and secure current--or even...
View ArticleWhen It Comes to Driving Sales, Social Commerce Wins Over the Super Bowl for...
The instant commerce industry--made up of companies promising groceries and other essentials delivered in 30 minutes or less--has taken convenience to the next level, fulfilling consumers' wants and...
View ArticleCome on Barbie: The Movie’s Best Marketing Stunts
It's Barbie's world, and we're just living in it. That's how it feels ahead of the July 21 release of Greta Gerwig's long-awaited Barbie movie. You wouldn't be alone in noticing that social media, and...
View ArticleBarbie Proves That It’s Never Too Late to Write a New Chapter
I was never really a Barbie girl, but I find myself living in a very Barbie world. With a paint-the-town-pink approach to marketing the Barbie movie, there's no mystery about the ambition of making...
View ArticleNBCUniversal Becomes First Major Publisher to Wrap Upfront Talks
That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what's been the slowest upfront season in years....
View ArticleHow Businesses Can Rethink Their Rewards Programs in the Age of Inflation
Loyalty programs greet us at every turn, from online and in-store retail to delivery apps and services, restaurants and even the credit cards we use to make purchases. It's quite possible to...
View ArticleScotland’s Top Lager Tennent’s Returns to Big Brand Campaigns
For decades, beer brand Tennent's, soft drink Irn-Bru and the country's government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing...
View ArticleThe Effect of Hollywood on Creative Marketing Content
The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less...
View ArticleZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it's a...
View ArticleThe Evolution of Retail Media With Amazon and Macy’s
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to...
View ArticleMSG’s Sphere in Vegas–Largest Orb on Earth–Courts Marketers for its ‘Unique...
For the MSG Sphere in Las Vegas--a ginormous dome in the desert with a reported $2.3 billion price tag--there's no such thing as a soft launch. It would have been tough, after all, to keep any...
View ArticleLife in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category’s Stuffy...
Fans of orange wine--a fast-growing tipple that's become a darling of social media and a must-order at trendy bars--may know about the production process that gives the antioxidant-rich beverage its...
View ArticleConverse’s CMO on Building Nearly Half Million Followers on Threads
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for...
View ArticleUsher’s Got Moves and Melodies in Rémy Martin’s Global Campaign
R?my Martin's partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist's latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that's...
View ArticleNew Roku Partnership to Help Fans Watch Women’s Sports Ahead of World Cup
As the U.S. Women's National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games. In May, the company launched Women's...
View ArticleSnapchat Details Women’s World Cup Activations
To celebrate the 2023 Women's World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women's...
View ArticleThe TV-Themed Comic-Con 2023 Activations You Need to See
With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels, it's a very different San Diego Comic-Con in 2023. But the (TV) show must go on....
View Article