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What Were the Best Ads of 2014? Join #AdweekChat Today to Share Your Picks
The end of the year is always an exciting time to look back at the funniest, most powerful and truly innovative advertising that emerged in the past 12 months. We've already posted our own Top 10 Ads...
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Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge
The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where...
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Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street
Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the...
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Nissan's CEO Says Apple's Car-Making Initiative Is 'Good News for Us'
The topic was the Internet of Things, with a strong emphasis on smart cars and mobile devices connected to a ubiquitous data cloud. And with so many of the tens of thousands at the Mobile World...
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Gender Equality Campaign Erases Women From Billboards and Print Ads
Despite a longstanding effort to get women's rights on par with men's, women hold 58 percent fewer executive positions than men in Italy. And in Croatia and Argentina, 42 percent of women have fewer...
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Clio Sports Awards Announce Jurors for 2015 Entries
This year's Clio Sports Awards will be judged by a diverse range of sports-savvy jurors including U.S. soccer star Mia Hamm, NBA deputy commissioner Mark Tatum and R/GA creative executive Albert...
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Women Need to Get Into Corporate Boardrooms to Close the Gender Pay Gap
One of the things I'm most proud of is the recent success our industry has had in increasing creative career opportunities for women and in changing persistent gender stereotypes; the progress of The...
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24 Hours in Advertising: Tuesday, May 19, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:Five defining moments from the Mad Men finale Take a look at five key moments from...
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Droga5's Gisele Campaign for Under Armour Scores the Cyber Grand Prix at Cannes
CANNES, France—A year after she was a no-show at Cannes Lions, the festival awarded one of its top prizes Gisele Bundchen's Under Armour campaign, with Droga5 picking up the Grand Prix in the Cyber...
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Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of...
Under Armour couldn't sit idly by on Tuesday when Misty Copeland was named the first African-American principal dancer in American Ballet Theatre's 75-year history—not after the famous TV spot that...
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His Suspension Upheld, How Big a Hit Did Tom Brady Really Take as a Brand...
Tom Brady may be sent to the sidelines for a while, but the New England Patriots' superstar quarterback is far from permanently sacked when it comes to endorsement deals. That's the consensus among...
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Ad of the Day: Under Armour Hypnotically Captures the Army of Athletes Inside...
For athletes and performers at the peak of their game, success is never just handed over freely. Talent is honed with constant training, a daily commitment to being better than you were the day...
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Under Armour Welcomes Hundreds of Tom Bradys Back to Football in Ad for...
As expected, Under Armour added Tom Brady to its new "Rule Yourself" campaign on Thursday, and the timing couldn't have been better—as the Droga5 spot premiered during the NFL's season opener between...
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Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of...
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How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership
Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part to...
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Facebook Expands Mobile Video Feature That Helps Content Creators Make Money
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over...
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Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds
According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a company supposed to cut through all...
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This Global Brand Marketer's Winning Intensity Has Helped Multiply Under...
While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard...
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Our Brand Genius Honorees Are Building Engagement With Marketing That Defies...
These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they...
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Stephen Curry and Jamie Foxx Put on a Fireworks Show in Under Armour's Cosmic...
Under Armour recently showed you hundreds of Stephen Currys in an ad from Droga5. But of course, you only need one Stephen Curry to rewrite the NBA record books. And that's what we get in Droga's...
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