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Under Armour Announces Droga5 Is Officially Its First Agency of Record
Under Armour announced today that Droga5 will be its first-ever agency of record. The relationship between the two began in September 2013 when Under Armour tapped Droga5 to handle work for its...
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How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing
More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing...
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5 Ways Marketers Are Already Putting Sensors to Work
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the early days...
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Under Armour's New HealthBox Fitness Tool Combines a Scale, App and Wearables
Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables to prove it. At CES, Under...
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Under Armour Showcases Sheer Strength and Dedication of the U.S. Women's...
In case you weren't aware, the U.S. women's gymnastics team is comprised of some seriously tough young women. And Under Armour's latest ad shows just how talented and insanely strong they are,...
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Tech-Savvy Brands Share 4 Vital Tips for Going All in on Wearables
BARCELONA, Spain—Connected devices and the so-called Internet of Things has been a massive theme at this year's Mobile World Congress, particularly in fitness. A quartet of brands today spoke about...
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Michael Phelps Returns for One Last Swim in Under Armour's Haunting New Ad
Michael Phelps has been an Under Armour endorser since 2010, but of course, he's only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world's greatest-ever swimmer is...
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Heading to Austin? Here Are 10 Must-See Marketing and Media Sessions at SXSW
Below are 10 events from the SXSW Interactive agenda that caught our eye. The Austin, Texas, festival runs from March 11 to March 15, and all events are listed in Central time. President Barack Obama...
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What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn...
BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That same year,...
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Under Armour's CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018
At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he didn't have the $2 he...
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High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers
Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing up for...
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Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in...
NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports marketer...
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5 Ways Historically Male Brands Are Now Reaching Out to Women
It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman,...
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Why Video-Game Stephen Curry Is Thrilled About Real-Life Stephen Curry's MVP...
Something strange happened with Stephen Curry this season—well, stranger than his usual otherworldly feats. The real-life Stephen Curry started playing so ridiculously well that he began to outpace...
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Harvey Nichols and Under Armour Take Top Film Lions at Cannes
CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under...
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New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions...
It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring some serious hardware in 2016. Droga5...
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Bryce Harper Sweats the Numbers in His Snazzy New Under Armour Ad (and Shoes)
Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important—their feet. Under Armour is out with a new campaign from Droga5...
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In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz...
After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight. This morning, the brand—which has earned attention in recent years for visually striking ad...
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David Droga Tells Us His Top 10 Droga5 Campaigns to Celebrate a Decade in...
2016 marked a major milestone for Droga5. This summer the agency celebrated its 10th anniversary, and while creative chairman and founder David Droga doesn't particularly like to dwell on the past,...
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Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots...
This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way. Outside of his extensive hardware collection, Phelps has helped Under...
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