Clik here to view.
Ad of the Day: Under Armour Unleashes a Wild and Furious New Ad With Cam Newton
Under Armour had a huge hit with its Michael Phelps "Rule Yourself" spot, which broke in March and helped drive the sportswear brand through the Olympics last month. Now, UA tells Adweek that it's...
View ArticleClik here to view.
Adweek Podcast: Let's Talk iPhone 7 and Facebook's War With Ad Blockers
Apple's got a new iPhone, Facebook's escalating its war with ad blockers, and Snapchat is poised to earn $1 billion in 2017. With so much tech news to cover, we brought in the big guns for this...
View ArticleClik here to view.
Here Are the Winners of the Second Annual #Femvertising Awards
SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes. The...
View ArticleClik here to view.
This Snapchat Game From Under Armour Turns You Into Cam Newton and Makes You...
If you're on Snapchat today scrolling through the sports-centric channels on Discover you're likely to see an invitation from Under Armour to play a game. That game, It Comes From Below, allows...
View ArticleClik here to view.
Snapchat Users Are Spending 78 Seconds on Average Playing Under Armour's Cam...
Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data. The app's 60 million daily users in the U.S. (and Canada)...
View ArticleClik here to view.
Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive...
It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising. But some marketers, including...
View ArticleClik here to view.
Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot
Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around. UA and its agency, Droga5, have crafted a...
View ArticleClik here to view.
U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring...
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the...
View ArticleClik here to view.
Under Armour Will Become MLB's Exclusive Uniform Provider
Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball, starting in 2020. It's the first professional...
View ArticleClik here to view.
Ad of the Year: How Droga5, Under Armour and Michael Phelps Made a Masterpiece
How do you make an ad about invisibility? It's an absurd idea, particularly for a sports ad. Sports is about performance and the ultimate visibility of battle. Not someone receding from view. Yet the...
View ArticleClik here to view.
Michael Phelps, Businessman: The World's Greatest Olympian Writes His Second Act
Michael Phelps had a better 2016 than you. He got married. He had his first child. He starred in the year's best ad—an elegiac masterpiece by Droga5 for Under Armour. And at 31, the planet's...
View ArticlePeyton Manning Returns to the Super Bowl as Universal Parks &...
Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast's NBCUniversal,...
View ArticleVice to Fully Merge Carrot Creative Into Virtue
Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the...
View ArticleJohn Krasinski Tries to Save the World In Amazon Prime Video’s First Super...
Alexa won't be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its...
View ArticleWhy Data Needs Humans as Much as Humans Need Data
Data, the new, sexy buzzword formerly known as the old, unsexy buzzword has in many ways been pitched as the great equalizer. After all, we can all buy the same set of stats and figures. Data is...
View ArticleNielsen Social Content Ratings, Week of Jan. 22: Grammy Awards Dominate
With no meaningful National Football League action during the week of Jan. 22 (unless you count the Pro Bowl), the 60th Annual Grammy Awards swooped in to dominate the Nielsen Social Content Ratings...
View ArticleDroga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate Him
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined...
View ArticleHow the Budweiser Clydesdales Will Make an Appearance During the Super Bowl
Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the "Clydesdale Cam,"...
View ArticleQ&A: How Brands Can Avoid the Fake-Follower Quagmire
If you're a brand marketer putting your money on the line, you love to see big numbers--until someone asks if they're a little too big. Fraudulent and bot followers have been inflating influencer fan...
View ArticlePepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand's broader Super Bowl campaign across...
View Article