Facebook to App and Website Developers: HTTPS by Oct. 6
Applications and websites using Facebook Login have until Oct. 6 until all Facebook Login redirects must use HTTPS and all Facebook JavaScript software-development-kit calls that return or require...
View ArticleHere’s What Happens When Kim Kardashian Tweets Your Coverage
President Trump's granting of clemency to Alice Marie Johnson Tuesday began with an Oval Office meeting with Kim Kardashian West a week earlier. But it really began 7 months earlier, when Kardashian...
View ArticleBeats by Dre and Guy Ritchie Created a Visual ‘Mixtape’ of World Cup Origin...
There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a...
View ArticleThe CW’s New Sunday Night Slate Helps Boost Upfront Volume 15 Percent
The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017. And with strong buyer interest in the network's additional...
View ArticlePublishers Are Seeing Traffic From More Than Just Facebook and Google
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple...
View ArticleThese Are the Pros and Cons of Going to Advertising School
If Ben Brown and Jackie Moran hadn't enrolled at Miami Ad School in New York, they may never have met, started to collaborate or hatched a plan to land internships at Droga5. But they did, and their...
View ArticleSnapchat Introduces Shoppable Snap Ads, Amping Up Its Ecommerce Offerings
Snapchat continues ramping up its commerce platform as the Los Angeles company tries to keep up with Facebook. After introducing "Shoppable AR" lenses in April, Snapchat is now testing Shoppable Snap...
View ArticleYouTube Revealed Its Top 10 Ads Ahead of Cannes Lions 2018
Ahead of this year's Cannes Lions International Festival of Creativity, YouTube revealed its Cannes YouTube Ads Leaderboard, ranking the top 10 global video ads on its platform from April 2017 through...
View ArticleDo Links Still Matter for SEO?
Here's a shocker for you: the SEO landscape is changing. Just when you think you've mastered the basics, the ground shifts beneath your feet. Marketers are used to the goal posts constantly moving when...
View ArticleWhy YouTube Needs to Formulate a Clear Identity for Its Originals
For the longest time YouTube has called itself a video platform that gives users access to the world's largest content library. That started changing a couple years ago when they first began...
View Article3 Ways Marketers Can Personalize Communications Without Being Creepy
When the news broke that data firm Cambridge Analytica surreptitiously harvested and maliciously employed the Facebook data of millions of users, we all began asking ourselves how this was even...
View Article20 Ad Campaigns That Will Win at Cannes
Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers, and a...
View ArticleCannabis Makes Family TV Time More Fun, Say Pot-Smoking Parents
In unsurprising news, it appears parents occasionally enjoy their children's company more while stoned, based on a survey just released by NYC-based media and brand consultancy Miner and Co. Studio....
View ArticleSesame Ventures (Yeah, That Sesame) Wants To Make Technology More Accessible
There are not one but two letters of the day at nonprofit Sesame Workshop's New York headquarters today: V and C. That's because its venture arm, Sesame Ventures, has invested in Kano, a London-based...
View ArticleDisney Puts Consumers On Stage in New 360 Video Ad for Aladdin on Broadway
Disney is putting a virtual reality twist on their advertising. To promote its Broadway production of Aladdin, Disney's theatrical productions arm has partnered with OmniVirt, a virtual reality...
View ArticleAmerican Express Is Giving Emerging Artists Billboard Space to Help Launch...
If you live in New York, Los Angeles or London, you might soon notice a series of beautiful, hand-painted billboards pop up in your neighborhood. From a distance they might seem simply like colorful...
View ArticleThis Brewer Will Print World Cup Tweets Onto Beer Foam to Keep Fans Off Their...
The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But it's also the single most tweeted event in the world. So...
View ArticleFacebook IQ Examined What New and Expecting Parents Expect of Brands
Facebook IQ released the second part of its study on how parents use the social network, this time focusing on what they expect from brands. The social network's research arm commissioned an Ignite 360...
View Article3 Benefits Resulting From Ad-Tech Tax Cuts
Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed...
View ArticleThese Standout U.S. Campaigns Are Up for One of Cannes’ Most Coveted Lions
The Cannes Lions Titanium award is among the more coveted for work that delightfully blurs the category lines. This year's shortlist shows a wide range of breakthrough work that retains the spirit of...
View Article