Facebook Is Taking Steps to Bring More Transparency to Its Custom Audiences
Facebook Wednesday announced updates to its custom audiences ad-targeting options, as well as the "Why Am I Seeing This" drop-down menu that users can access when they view ads. The social network said...
View ArticleSalesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations
After six months in partnership with Google in an effort to improve marketing effectiveness via an alliance of their respective platforms and strengths, Salesforce Marketing Cloud went live with its...
View ArticleInfographic: What Advertisers Should Know About Marketing to Fathers
Fathers are a unique and often overlooked demographic when marketing decisions are made. A recent study conducted by MDG Advertising revealed fatherhood has a huge impact on brand engagement, yet many...
View Article4 Takeaways on the Future of Advertising From Ken Auletta’s ‘Frenemies’
Ken Auletta, the writer behind The New Yorker's "Annals of Communications" profiles, followed up the New York Times bestseller, Googled, with a thorough look inside the advertising industry. Adweek...
View ArticleThis Machine Learning Model Picked Spain to Win the 2018 World Cup
Statisticians at German technical university Technische Universitat Dortmund built a model that used machine learning to predict Spain will win the 2018 World Cup. The prediction is based on 100,000...
View ArticleArriving at the Wrong Party Turns Into a Delightful Surprise in This New...
Sometimes, those unexpected moments in life, the amazing, unplanned things that unfold in front of you, are the ones worth remembering. That's the vibe Heineken is going for in its latest spot, "New...
View ArticlePinterest Marketing Partners Adds a Creative Specialty to Its Offerings
Pinterest Thursday revealed a new specialty within its Pinterest Marketing Partners program: Creative. Creative joins Advertising, Content Marketing, Audiences and Measurement under the Pinterest...
View ArticleYouTube is Running Ads for Major Brands on Fake Medical News Videos
YouTube has been running advertisements for major brands on videos that promote potentially dangerous theories about HIV/AIDS--an indication that the video platform's human and automated reviewers are...
View Article3 Ways Your Brand Can Join the Fight for Net Neutrality
In May, the Senate approved a resolution to undo the Federal Communication Commission's December 2017 decision to reverse net neutrality. For tech companies and consumers alike, it felt like a big win....
View Article5 Tips Marketers Can Glean From Hemingway to Improve Their Storytelling Strategy
Why do so many brands botch their storytelling? Stories are a powerful tool. By making us feel something--not just think something--they make information human. We're hardwired to respond to them....
View ArticleEmpty Nesters Get a Father’s Day Surprise in This Sentimental Spot From Google
With Father's Day fast approaching, brands are vying for the attention of last-minute shoppers looking for that perfect (or at least perfectly adequate) gift for Dad. Google, for instance, is making a...
View ArticleTo Compete With Amazon, Microsoft Is Reportedly Developing Cashier-Less...
If imitation is the sincerest form of flattery, Amazon should be blushing. In this particular instance, it's because a report from Reuters said Microsoft is developing cashier-less technology ? la...
View ArticleNew BBC Series Sheds Light on Women Suffering Through Pain in Silence
In this era of social awareness, many once-taboo issues are being brought to light for women and other marginalized communities. One such taboo is the expectation that women should keep details of...
View ArticleThis Argentine Bakery Mixed Different Breads in One Bag to Promote Diversity
What do humans and bread have in common? They come in different colors. A recent campaign from bakery brand Bimbo and Ogilvy Argentina aimed to promote diversity and tolerance by mixing half a dozen...
View ArticleQ&A: Two Leading Adwomen Discuss IPG’s Upcoming Cannes Breakfast With...
IPG is continuing conversations around diversity and inclusion, leading the way for those on the MeToo movement to be sparked at the 2018 Lions festival by inviting a lineup of powerhouse female...
View Article3 Ways Brands Can Market to Their LGBTQ Consumers Year Round
As another Pride season gets underway, we see a variety of brands creating compelling LGBTQ-themed campaigns: Soul Cycle, Wells Fargo, Tiffany & Co, Doritos, Google, Hilton Hotels. Different...
View ArticleDroga5 Goes Through Its Third Round of Layoffs This Year
Droga5 went through its third round of layoffs this year. An agency representative confirmed the staffing reductions but declined to elaborate. Around two dozen employees were affected, according to a...
View ArticleWhy Airline Social Media Strategies Are Shifting to Private Interactions
Commercial airlines have used social media semi-successfully for many years, but many brands are shifting to private messaging. In other words, instead of broadcasting updates, responding to user...
View ArticleFeel the Frenetic Fun and Passion of Pan-Asian Hip-Hop
File-sharing service WeTransfer explores pan-Asian hip-hop in the second episode of its "Work in Progress" video series that celebrates creative collaboration. The seven-minute clip, produced with Pi...
View ArticleThis Study Shows Which Creative Agencies Won What U.S. Business in the First...
In a study released to Adweek measuring U.S. creative agencies' new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis...
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